Privacy Policy


1.1. Definitions - Potentialpark is the responsible data controller for processing Your Personal Data in connection with Your use of the account to log in and read, use and export any Product made available to you in accordance with your organisation’s agreement with Potentialpark. “Personal Data” means information, which is directly, or indirectly referable to a natural living person, e.g. name, contact information and email-address.

1.2. Potentialpark collect and process the following Personal Data when You create Your user account for the Service:

  • Your full name,

  • Your company e-mail address,

  • Your work title (optional),

1.3. Technical information we collect - [When You use the Services, certain information attributable to You will be collected automatically, such as; (i) Information about Your use of the Dashboard and the Services, (ii) technical data, which may include the URL You are accessing the Website from, Your IP address, device token and network performance, and device information such as what device you are using the Service on, operating system, device settings, unique device identifiers, API keys and crash data.]

1.4. Cookies - Potentialpark also collects information through technology like cookies, Google Analytics, Mixpanel, pixels and local storage (like on Your browser or device). For information about how we use system technologies and analytic tools and how You can prevent the use of cookies, please see our Cookie Policy [available here Cookie Policy].

1.5. We process Your Personal Data to provide You with the Service and administer Your use of the Service. We also process Your Personal Data in order to being able to communicate with you, should you ask us any questions or have support issues. We also process your data in order to send you relevant offers regarding our services and our products, to which you will be provided an opt-out option.

1.6. Legal basis for data processing- We process your personal data on the legal basis of fulfilment of a contract, i.e. The Customer Agreement relating to the Services and, in cases of marketing of our services, based on your consent of our processing of your data for marketing purposes.

1.7. Time period - We will process Your Personal Data for the effective time period of the Customer Agreement, and we shall delete or anonymise any Personal Data when the Contract has expired or has been terminated.

1.8. Subcontractor for cloud storage - Potentialpark have chosen to subcontract the storage of the Services, including Your Personal Data, to the Cloud Service Provider [Cloudnet Sweden AB] as currently located in Frankfurt, Germany. This sub data processor will be obliged to follow the same obligations as Potentialpark when processing Your Personal Data.

1.9. Disclosure of personal data if strictly needed - Personal Data may be disclosed, if it is necessary, in order to comply with applicable law or request from authorities, to preserve our legal interests or to detect, prevent, or pay attention to fraud and other security or technical matters.

1.10. Access requests - Potentialpark will provide You with the ability to request a record of any Personal Data processed by us and to obtain a transcript of the Personal Data that we as the data controller hold about You, free of charge. We will at Your request or by own initiative correct information found to be incorrect or misleading. We will provide You with the ability to object to the processing of Your Personal Data if such processing is not reasonably required for a legitimate business purpose as described in this Privacy Policy or for our compliance with relevant law. Any request to rectify, anonymize or delete Personal Data will be subject to applicable legal product and retention obligations.

1.11. Security measures - Potentialpark have taken the security measures required to protect Your Personal Data against unauthorized access, modification and deletion. We strive to, at our best efforts, achieve and uphold an adequate level of integrity for Your Personal Data as required by law.

1.12. Your consent - By clicking the check-box “I accept”, you agree and consent to that Potentialpark collects and process Your Personal Data as set forth in this Policy.


2.1. By accepting these Terms and Privacy Policy, you also acknowledge that Potentialpark may change, modify, add or remove or otherwise update these terms at any time. If changes are made to these terms, it will be published here (Privacy policy). If the changes are material, we will provide You with additional, prominent notice as appropriate under the circumstances and, where required under applicable law, ask for Your consent.

2.2. These terms shall be governed by the substantive laws of Sweden. Any dispute, controversy or claim arising out of or in connection with this Terms, or the breach, termination or invalidity thereof, shall be finally settled by Swedish national courts. The place for the proceedings shall be Stockholm.


If You have any questions about Potentialpark’s Privacy Policy or data processing, please feel free to contact Potentialpark Communications AB at, Nygränd 10 111 30 Stockholm, +46 84 468 2920