Candidates are increasingly asking AI tools where to work, which employers match their values, and which companies fit their goals. If your brand does not show up clearly and credibly in those answers, you may be losing talents before they reach your channels.

The Potentialpark AI Proofing helps employers understand how AI tools describe their employer brand, what information is missing, how competitors are presented, what are the sources of information and what could be done to improve  visibility and attractiveness.