What do candidates really want to hear and read from employers? How do leading companies use digital channels to attract talent?

Today, recruitment marketing has no limit in communicating with candidates. With new social media channels emerging and mobile devices dramatically changing user behavior, employers are facing the era of Digital Talent Communication.   

With our studies, we provide answers and insights based on numbers that help employers to form their communication towards candidates and build their employer brand.


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The most Talent Friendly employers: 
Who are they?

The Potentialpark Ranking shows which employers are the best at understanding the needs and preferences of talent worldwide, across four major career channels. 
See the Potentialpark Rankings


The candidates' voice: 
What do talent really want?

Candidates worldwide share in the yearly Potentialpark Study their preferences, needs, and expectations during their job search and application process. We collect the results in the Talent Communication Report
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Your results in the Potentialpark Dashboard


Our reports are delivered in the Potentialpark Dashboard. It's easy to browse and easy to share with others. Access the data wherever you are.


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