We bring you the voice of candidates so that you know
what's important to the talent you want to attract and hire


We are a market research company based in Stockholm, Sweden.

As thought leaders in the field of Talent Communication since 2002, we strive to bring the voice of the candidates to the table, because we believe that no one should miss the opportunity to find the work and place where they belong.

Every year, students worldwide take part in our Market Study and Perception Panels, to share with us their preferences and needs during their job search, and expectations about the job application process. Our in-depth analysis of this data helps local and international employers improve their career channels and stay updated with what is important for young talent.


"To learn how to use the new, evolving methods of communication is the challenge of our time. To support you with knowledge and insights about them is our mission. Let’s shape the future of recruiting and employer branding together.”  
Torgil Lenning, Founder Potentialpark

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" We've been looking at many studies we could have worked with, but we went for the one that is more objective and leaves out the effect of the brand.

This is why Potentialpark's is actually my favourite research.

Matteo Valenzano, Fater Group



The Management Team

Elisabeth Wicklin
Founder of a company that fosters the connection between talent and employers through referrals, Elisabeth pours her enthusiasm for sharing and networking, taking the reins of Potentialpark since 2014.

Cornelia Körber
Head of Product and Services
Cornelia joined in September 2016 and is responsible for ensuring high quality in the development, execution, and delivery of our research. She leads the teams responsible for our products and talent relations, combining her knowledge from the healthcare and automotive industries with her dedication to team building, empowerment, and change management. She is also a yoga practitioner and instructor.

Julian Ziesing
Talent Communication Expert
Julian has been working with Talent Communication for over 15 years as a researcher, speaker and consultant at Potentialpark in Berlin, Germany. He advises employers around the world on how to become talent friendly and competitive on the talent market.

Charlotte Olausson
Head of Sales
With her passion for employer branding and long experience from sales and marketing within the HR industry, Charlotte leads the Potentialpark team of experts within Talent Communication making sure we deliver value to our clients. She loves mountains with and without snow.

Barbara Schoell
Head of Marketing
Barbara is responsible for our marketing and communication since May 2016. As the mother of a 4-year-old daughter, she has practice using her creativity when dealing with inquiries from colleagues.

Mark Schellhas
Head of Digital Technology
Mark is responsible for making sure our research and delivery of results flow seamlessly. When he’s not thinking about how to improve the user experience, he enjoys surfing and attending live music events.

Johanna Hakala
Head of Finance
Johanna has a degree in Business & Economics, and a degree in Rhetoric, both from Uppsala University. When she's not improving our organization and making sure that Potentialpark's finances are in order, she likes exploring the best brunch places or crushing it at the badminton court. She's also our boot camp leader at Wellnesspark!