Potentialpark Rankings 2024: Europe
Presenting the best employers in online Talent Communication!
Our Rankings proudly showcase the employers who prioritize and excel in understanding candidate needs and effectively implement this knowledge in their Talent Communication strategies.
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212 criteria
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11 career channels
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115 employers evaluated
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19 130 responses
The Potentialpark Ranking reflects the performance of employers across all topics included in the Potentialpark Study: Career Website, Applying Online, Social Media, and Professional Platforms.
| Rank | Employer brand | Difference from 2023 |
|---|---|---|
| 1 | ams OSRAM | 0 |
| 2 | BCG | 2 |
| 3 | Henkel | 3 |
| 4 | MAHLE | 13 |
| 5 | Continental | -2 |
| 6 | Dassault Systèmes | 32 |
| 7 | Dell | -2 |
| 8 | thyssenkrupp | 0 |
| 9 | Thermo Fisher Scientific | -2 |
| 10 | E.ON | 31 |
The Career Website Ranking assesses the proficiency of employers in effectively engaging, informing, and converting candidates through strategically curated content.
| Rank | Employer brand | Difference from 2023 |
|---|---|---|
| 1 | ams OSRAM | 1 |
| 2 | MAHLE | 5 |
| 3 | ALDI SÜD | 26 |
| 4 | BCG | 9 |
| 5 | Continental | 6 |
| 6 | thyssenkrupp | 0 |
| 7 | SAP | -2 |
| 8 | Henkel | 18 |
| 9 | Swisscom | -8 |
| 10 | BP | -7 |
The Social Media Ranking shows the employers with the best content mix across major Social and Professional networks such as Facebook, Twitter, Instagram, YouTube, and TikTok.
| Rank | Employer brand | Difference from 2023 |
|---|---|---|
| 1 | Dassault Systèmes | 1 |
| 2 | ams OSRAM | 1 |
| 3 | 5 | |
| 4 | BCG | 3 |
| 5 | SAP | -4 |
| 6 | Henkel | -1 |
| 7 | Dell | 3 |
| 8 | PepsiCo | 38 |
| 9 | Mondelēz International | 4 |
| 10 | Continental | -1 |
The Applying Online Ranking identifies employers with exceptionally transparent application processes and outstanding job search functionality.
| Rank | Employer brand | Difference from 2023 |
|---|---|---|
| 1 | ams OSRAM | 0 |
| 2 | E.ON | 26 |
| 3 | thyssenkrupp | 0 |
| 4 | Roche | 3 |
| 5 | AXA | 7 |
| 6 | Thermo Fisher Scientific | 11 |
| 7 | Henkel | 3 |
| 8 | GSK | 37 |
| 9 | Procter & Gamble | 27 |
| 10 | TÜV NORD | -8 |
| Rank | Employer brand | Difference from 2023 |
|---|---|---|
| 1 | MAHLE | 27 |
| 2 | ams OSRAM | 40 |
| 3 | Continental | -2 |
| 4 | Deutsche Bank | 36 |
| 5 | Mars | 5 |
| 6 | Vodafone | 37 |
| 7 | Dassault Systèmes | 42 |
| 8 | Henkel | 27 |
| 9 | Cisco | -7 |
| 10 | ALDI SÜD | 43 |
The Professional Platform Ranking highlights employers who have effectively established their brand presence and proactively engage with talent on platforms such as LinkedIn, Indeed, and Glassdoor.
If you want to be included in our rankings, trends, and benchmark analysis or would like information about previous years rankings, contact:
Christian Farsetti, Country Manager Italy and European Account Manager
christian@potentialpark.com