Potentialpark Rankings 2022: Italy
Presenting the best employers in online Talent Communication!
The Potentialpark Ranking reflects the performance of employers across all topics included in the Potentialpark Study: Career Website, Applying Online, Social Media, and Mobile.
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10 career channels evaluated
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338 criteria considered
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60 employers evaluated
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11 191 responses on our study
| Rank | Employer brand | Difference from 2021 |
|---|---|---|
| 1 | Ferrovie dello Stato Italiane | 0 |
| 2 | Crédit Agricole | ↑ 4 |
| 3 | Eni | ↑ 5 |
| 4 | Roche | ↑ 1 |
| 5 | ERG | ↓ 2 |
| 6 | Accenture | ↑ 7 |
| 7 | EY | ↑ 17 |
| 8 | Amazon | ↑ 8 |
| 9 | ABB | 0 |
| 10 | Lidl | 0 |
The Career Website Ranking assesses the proficiency of employers in effectively engaging, informing, and converting candidates through strategically curated content.
| Rank | Employer brand | Difference from 2021 |
|---|---|---|
| 1 | Ferrovie dello Stato Italiane | ↑ 1 |
| 2 | Crédit Agricole | ↑ 3 |
| 3 | Eni | ↑ 1 |
| 4 | ERG | ↓ 1 |
| 5 | Edison | ↑ 9 |
| 6 | Accenture | ↑ 9 |
| 7 | Roche | 0 |
| 8 | Lidl | ↑ 2 |
| 9 | Deloitte | ↑ 16 |
| 10 | Intesa Sanpaolo | ↓ 4 |
The Applying Online Ranking identifies employers with exceptionally transparent application processes and outstanding job search functionality.
| Rank | Employer brand | Difference from 2021 |
|---|---|---|
| 1 | Ferrovie dello Stato Italiane | 0 |
| 2 | Roche | ↑ 12 |
| 3 | Lidl | ↑ 2 |
| 4 | Crédit Agricole | 0 |
| 5 | Eni | ↑ 5 |
| 6 | EY | ↑ 10 |
| 7 | Edison | ↑ 1 |
| 8 | ABB | ↓ 5 |
| 9 | Procter & Gamble | ↓ 7 |
| 10 | Bayer | ↑ 1 |
The Social Media Ranking shows the employers with the best content mix across major Social and Professional networks such as: Facebook, Twitter, Instagram, LinkedIn, YouTube, Xing, and Blogs.
| Rank | Employer brand | Difference from 2021 |
|---|---|---|
| 1 | Ferrovie dello Stato Italiane | 0 |
| 2 | Amazon | 0 |
| 3 | IBM | ↑ 12 |
| 4 | Crédit Agricole | ↑ 31 |
| 5 | Accenture | ↑ 2 |
| 6 | Luxottica | ↑ 7 |
| 7 | Nestlé | ↑ 4 |
| 8 | Amplifon | ↑ 11 |
| 9 | Fater | ↓ 5 |
| 10 | KPMG | ↑ 2 |
The Mobile Ranking shows the employers with the best candidate pathways on mobile devices.
| Rank | Employer brand | Difference from 2020 |
|---|---|---|
| 1 | Ferrovie dello Stato Italiane | 0 |
| 2 | Eni | ↑ 12 |
| 3 | Crédit Agricole | ↑ 2 |
| 4 | Roche | ↑ 8 |
| 5 | Edison | ↑ 3 |
| 6 | Lidl | 0 |
| 7 | ERG | ↓ 3 |
| 8 | ABB | ↓ 1 |
| 9 | Procter & Gamble | ↓ 6 |
| 10 | EY | ↑ 19 |
If you want to be included in our rankings, trends and benchmark analysis, or would like information about previous years rankings, contact:
Christian Farsetti, Country Manager Italy
christian@potentialpark.com