Talent Experience
Test the quality of candidates’ experience with your channels
What do candidates think of your channels?
What is included?
Qualitative, direct feedback straight from candidates, delivered from you in a report by dedicated Potentialpark experts.
In their own words: candidate feedback throughout customized tasks with open & close-ended questions at every step, including quotations from candidates
Impact on your employer brand: does the candidate experience have a positive or negative impact?
Insight into candidate conversion: where might you be losing candidates along the journey?
Potentialpark expert recommendations: our recommendations for improvement including best practices and what to avoid
Custom Benchmarks: compare the candidate experience on your channels with your chosen competitors to discover your strengths and weaknesses
Talent Experience Standard
One Topic from Career Website, Applying Online, Social Media & Professional Platforms, Jobs, Applicant Journey
Two benchmarks (one benchmark for Applicant Journey)
Standard Target Group: 30 candidates, students and graduates mainly in Business, Economics and STEM
We are always open to delivering fully customized studies outside of the above standard outline, including custom taks, special target groups, and breakdowns.
Get insights across your key career communication channels
Career Website: How does your current career website affect your employer brand?
Focuses on: First impression; Find and review relevant information or content; Look & Feel; Navigation
Applying Online: How successful is your ATS at converting talent into applicants?
Focuses on: Job ads; Online application form or ATS functionality and UX
Social Media & Professional Platforms: How good is your content at attracting and engaging talent online?
Focuses on: Attention grabbing; Engagement assessment; Information and content evaluation
Jobs: How does your job search journey affect candidate conversion?
Focuses on: Job search functionality and UX; Information and content review; Look & Feel; Candidate conversion
Applicant Journey: Where are you losing the interest of talent likely to apply for a job with you?
Focuses on: Conversion at each step from social media post, to landing page or job ads, to ATS registration
Available in your market!
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Put talent first in your career communication
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