Azubi Solutions

Azubi Communication and Experience Solutions to meet pupils’ expectations

How can you meet candidates’ expectations?

  • Understand Talent

    What do candidates really want?

    What channels do they use? What are their needs and expectations? What makes a competitve Candidate Experience?

  • Benchmark

    Where do we stand in the market?

    What are your strengths and weaknesses today and over time? How do you compare with competitors and the best-in-class?

  • Prioritize & Move Ahead

    What should we do next?

    Which changes will give you a competitive edge? How can you make sure you’re attracting the right talent? How can you prioritize your next steps?

Azubi Communication
What is included?

Access your unique insights and results through your personal Potentialpark Dashboard, and receive onboarding and support from your own dedicated Azubi Communication Specialist.

  • Market Trends - what is just hype, and what is a call for action?

  • Your Rankings Over Time - is your communication strategy paying off across regions and channels?

  • Full Feature List - based on over 300 features across Career Website, Applying Online, Social Media, and Professional Platforms, what opportunities have you missed?

  • Performance Matrix - what Must-haves, Need-to-haves, Nice-to-haves, and Differentiating features are you missing?

  • Benchmark Comparison - learn from and compare with 6 competitors of you choice on a detailed level

  • Spotlight by Topics - stay up-to-date with our research-based articles on the hottest topics in employer branding today

Potentialpark Dashboard on Computer

Learn from pupils and move ahead!

Azubi Communication Methodology

We use a 3-step approach:

  • Based on all market relevant features, adapted yearly since 2002 to keep up with candidate expectations and market developments.

  • Study based on the Criteria List which discovers the needs and expectations of candidates from across the globe, conducted annually.

  • Evaluating employer career channels according to the Criteria List and candidate expectations. Top performers from previous years, and representative employers in key industries are evaluated.

Our unique dual methodology allows us to discover what is most important to candidates and how well employers are executing it. Our Rankings celebrate those who are successfully meeting the needs of candidates and reflect the competitive landscape of employers.

The Azubi Communication Topics

  • Career Website Badge

    Career Website

    Information about the company, company culture, contact and interactions, blog content, and more.

  • Applying Online Badge

    Applying Online

    Job search, job ads, application functionalities, ATS providers, and more.

  • Social Media Badge

    Social Media

    Facebook, Instagram, YouTube, Twitter, TikTok, Blogs.

  • Professional Platforms Badge

    Professional Platforms

    LinkedIn and Indeed (including job ads on either platform), Glassdoor, Kununu.

Azubi Experience

What do candidates think of your channels?

  • Direct Feedback

    How pupil find, perceive, and respond to your channels

  • Benchmark

    Custom benchmarks and inspirational best practices for your azubi attraction strategies

  • Move Ahead

    Recommendations on what to prioritize to improve your azubi experience, best practice examples from top players on the market

  • Employer Brand

    How your channels impact your employer brand

What is included?

Qualitative, direct feedback straight from pupils, delivered from you in a report by dedicated Potentialpark experts.

  • In their own words: pupil feedback throughout customized tasks with open & close-ended questions at every step, including quotations from candidates

  • Impact on your employer brand: does the pupil experience have a positive or negative impact?

  • Insight into pupil conversion: where might you be losing pupils along the journey?

  • Potentialpark expert recommendations: our recommendations for improvement including best practices and what to avoid

  • Custom Benchmarks: compare the pupil experience on your channels with your chosen competitors to discover your strengths and weaknesses

Talent Experience Preview

Azubi Experience Standard

  • One Topic from Career Website, Applying Online, Social Media & Professional Platforms, Jobs, Applicant Journey

  • Two benchmarks (one benchmark for Applicant Journey)

  • Standard Target Group: 30 pupils

    We are always open to delivering fully customized studies outside of the above standard outline, including custom taks, special target groups, and breakdowns.

Azubi Solutions are Germany Exclusive

Learn more about our other Products

Put talent first in your career communication

Fill in the form and one of our Talent Communication Specialists will be in touch soon!