Azubi Solutions
Attract and engage Germany’s next generation of talent
Key questions
Key questions for your Azubi communication strategy
Pick a question to see how Azubi Solutions help you answer it.
How we help
Four ways to win your future apprentices
What you get
Use data-driven solutions for Azubi communication
Your insights in one dashboard, with a dedicated specialist at your side.
- Always included
- Your personal Potentialpark Dashboard
- Onboarding and a dedicated Azubi Communication Specialist
- Market trendsWhat is just hype, and what is a call for action?
- Your rankings over timeIs your strategy paying off across regions and channels?
- Full feature listWhich opportunities have you missed?
- Performance matrixMust-haves, need-to-haves, nice-to-haves and differentiators.
- Benchmark comparisonCompare in detail with 6 competitors of your choice.
- Spotlight by topicsResearch-based articles on today’s hottest topics.
Channels
Benchmark your performance across all the channels
Azubi Communication methodology
Decisions built on what young talent says
Criteria List
Standardized features for evaluation
Candidate Survey
Future apprentices’ perspectives
Employer Audit
Performance evaluation
Certifications
- 138 criteriaMarket-relevant features
- 9 career channelsCovered in the study
- Since 2002Criteria updated every year
- 105 employersEvaluated in the study
Azubi Experience
What do candidates think of your channels?
- 01Direct feedbackHow young talent finds, perceives and responds to your channels.
- 02BenchmarkCustom benchmarks and best practices for Azubi attraction.
- 03Move aheadClear priorities and examples from top players.
- 04Employer brandHow your channels shape your employer brand.
What is included?
Young candidates test your channels and tell you what they think.
- In their own words: open and closed questions at every step, including candidate quotes.
- Impact on your employer brand: does the experience help or harm it?
- Insight into candidate conversion: where you might lose candidates along the journey.
- Expert recommendations: what to improve, best practices and what to avoid.
- Custom benchmarks: compare with the competitors you choose.
Career Bookmark Certification
Validate your candidate experience
Improve. Prove. Grow.
A research-based seal of approval for your candidate experience.
Explore the certification
AI Proofing for Azubi
Will AI recommend your company to the next generation of talent?
Make your employer brand visible in AI-generated answers.
- 91%of German teens use AI tools
- 70%use AI to search for information
- 84%have used ChatGPT
Sources: JIM Study 2025; Media Authority of Baden-Württemberg (LFK). Figures refer to German young people aged 12–19.
- 1AI visibilityDiscover whether AI recommends your company to future Azubis.
- 2Source analysisIdentify the websites and platforms shaping AI’s view of your employer brand.
- 3Brand perceptionUnderstand how AI describes your company to young talent.
- 4Action planGet clear, prioritized recommendations to strengthen your AI visibility.
What you achieve
- Increase your AI visibility
- Redefine your EVP
- Modernize your employer brand
- Increase clarity and consistency
Trusted by the world’s leading employer brands
1,000+ employer brands benchmarked across Europe, USA and Asia.
Interesting learnings and very concrete things we can start doing and improving!
FAQ
Your questions, answered
Everything you need to know about Azubi Solutions.
Discover more
Learn more about our other products
Talent Communication
Benchmark your talent communication across all channels.
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Talent Comm Lite
Get started with candidate insights in a lighter format.
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Talent Experience
See your channels through the eyes of candidates.
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Talent Comm Strategic Essentials
The strategic insights your team needs to plan ahead.
Learn morePut talent first in your career communication
Fill in the form and one of our Talent Communication Specialists will be in touch soon!