Talent Experience
See your talent experience through the eyes of candidates
Get insights across your key channels
Which challenge do you want to solve?
Pick a card to see how Talent Experience helps you answer it.
How it works
Real candidates. Real tasks. Real answers.
From candidate insights to a clear action plan, in three steps.
- 1
We design the tasks
Built around your channels, your competitors and the questions you need answered.
- 2
Candidates test your channels
30 students and graduates complete the tasks and answer open and closed questions at every step.
- 3
Our experts turn it into a plan
You get a report with candidate quotes, clear priorities and best-practice examples.
What you get
A clear picture of your candidate experience
Backed by direct feedback and translated into actions by Potentialpark experts.
The application asked for the same information three times. I gave up halfway.
Example feedback · Applying Online
Employer brand impact
See how your channels shape what candidates think of you.
Conversion barriers
Find the friction that stops candidates from applying.
Actionable recommendations
Clear priorities, best practices and what to avoid.
Competitive benchmarking
Compare your experience with competitors you choose.
A prioritized action plan that helps more of the right candidates move forward.
Your study, your way
Start standard, or make it fully yours
Choose the ready-made study, or tailor channels, target groups and tasks to your needs.
A focused study on one topic
Fast, proven and ready to start.
Choose your topic:
- 2 competitor benchmarks
- 30 candidates: students and graduates, mainly in Business, Economics and STEM
- Expert report with quotes and recommendations
Built around your questions
For when you need answers beyond the standard outline.
- The channels and topics you choose, combined as you need
- Special target groups, such as specific profiles, seniority or markets
- Custom tasks designed around your business questions
- Breakdowns by group, market or channel
30 candidatesper study
500 questionsopen and closed
The whole journeyfrom first look to applying
Local and globalavailable in your market
FAQ
Your questions, answered
Everything you need to know about Talent Experience.
Why Potentialpark
The talent communication leader since 2002
Every year, candidates around the world share their expectations with us. So you don’t have to guess what talent wants: you act on data-driven, actionable insights.
Book a consultation
Proven
Trusted rankings and certifications
Independent research, published every year since 2002.
Actionable
Clear recommendations and priorities
Every result tells you what to fix first.
Strategic
Decision intelligence that drives measurable outcomes
Evidence your leadership understands and trusts.
Learn more about our other Products
Put talent first in your career communication
Fill in the form and one of our Talent Communication Specialists will be in touch soon!