Talent Comm
Lite

Who it is for

For you who needs to easily make confident, data-driven decisions about your employer brand online, that give you a competitive edge in the eyes of candidates.
Designed for action

Talent Comm Lite helps you prioritize content-channel mix efforts by revealing specific action points for your employer brand that make sure you meet the most valuable candidate expectations you’re currently missing.
Made to help you stand out

No employer brand must be the best at everything, but what makes the difference is being better than your competition. Talent Comm Lite shows you how you compare with brands that are best in class across multiple categories of candidate expectations that directly impact the ability to engage and convert.

What is included?

Brand Performance - Explore your employer brand’s performance as measured by Potentialpark’s unique methodology
Best-in-Class Benchmarks - Find out where you are currently outperformed by best-in-class employer brands from the Potentialpark ecosystem
Category Trends Data - Discover why improving your performance in a specific category affects candidate behavior in your target market
Key Action Points - Find the top opportunities for improvement of the candidate experience with your employer brand
Best Practices - Use the feature guide to find out how to implement key action points and learn from a rich selection of the newest best practices from the industry
Data & Insights Delivery - Your Potentialpark expert will guide you through your data and insights in a delivery meeting, ensuring you can make the most of your Talent Comm Lite
Shareable Access - Allow access to your Potentialpark Dashboard to anyone on your team to easily secure alignment and coordination
Spotlight Access - Get 12 months of premium Spotlight access with exclusive research-based acticles on the hottest topics in talent communication