Our Solutions for Employers

As thought leaders in the field of Talent Communication since 2002, we bring the voice of candidates to the table by providing knowledge and insights to help shape the future of employer branding, talent acquisition, and talent communication.

Every year, candidates worldwide take part in Potentialpark’s Communication Studies and Experience Panels to share with us their expectations, preferences, and needs during the job search and application processes. Our in-depth analysis of this data helps local and global employers improve their career channels and stay up-to-date with what is important for young talent.

Potentialpark helps you to:

Understand Talent

What do candidates really want?
What channels do they use? What are their needs and expectations? What makes a competitve Candidate Experience?
Benchmark

Where do we stand in the market?
What are your strengths and weaknesses today and over time? How do you compare with competitors and the best-in-class?
Prioritize & Move Ahead

What should we do next?
Which changes will give you a competitive edge? How can you make sure you’re attracting the right talent? How can you prioritize your next steps?

Our Services

Talent Communication

Build channel strategies that meet talents’ expectations

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Talent Communication Lite

Move quickly from insights to candidate-winning actions

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Talent Experience

Test the quality of talents’ experience with your channels

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Azubi Solutions

Build channel strategies that meet pupils’ expectations

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The data shows us which content exactly is of significant importance to applicants. This helps us sharpen the scope of our projects and continuously improve and adapt what we do to what the talent market requires.

Alexander Hohaus, Manager Employer Branding, Gothaer
Interesting learnings and very concrete things we can start doing and improving!

Noortje Schravesande, Recruitment Marketing Specialist, NN Group