Validate your candidate experience
- 3certification
levels - 4communication
channels - 12months
valid
The Career Bookmark Collection
Three levels. One standard.
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Base
One communication channel
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Golden
All four channels
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Silver
Two combined channels
Why get certified
More than a badge.
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01Development
Improve.
Actionable recommendations to strengthen your communication channels.
Actionable recommendations
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02Candidate trust & public proof
Prove.
Show candidates and stakeholders that you provide the information they need to make an informed career decision.
Visible certification
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03Promotion
Grow.
Certified employers are shared with our educational partners and large talent network.
Featured on the Career Bookmark page
The candidate journey
The modern candidate journey is not linear.
Career Bookmark Certification validates whether your channels meet real candidate expectations, one specific touchpoint at a time or across the whole journey.
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Stage 1
How I first hear about a company or job
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Stage 2
Before deciding to apply, to learn more about the company
- Career websites
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Stage 3
Applying for jobs
- Career websites
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Stage 4
When preparing for an interview
- Career websites
Certificate types
A system to match your goals.
Start with the channel that matters most to you, combine two, or prove the quality of the whole journey.
Which level is right for you?
How much of your candidate journey do you want to prove?
Base · Career Bookmark Certification
Validate excellence in the specific candidate touchpoint that matters most to you.
Base: choose one channel. Career Website, Applying Online, Professional Platforms, Social Media, Culture or Engagement.
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4 channels=1 golden candidate journey
What makes it different
A certification that drives real impact.
Updated annually to match candidate trends.
Research based
Based on candidate data and execution rates.
Candidate focused
Based on real candidate needs and expectations.
Concrete improvement
Actionable guidance to improve what’s missing in your communication channels.
Looking for your position against other employers? See the Talent Communication Rankings
A built-in engine for continuous improvement
A five-step improvement journey.
The destinationYour digital badge and a public listing on the Career Bookmark page.
Apply
Fill out your initial strategy questionnaire to set the baseline.
Audit
A comprehensive current situation analysis to see exactly what candidates are looking for.
Roadmap
Receive customized, actionable recommendations to bridge any gaps.
Improve
Execute the required changes, then pass a re-audit to prove successful implementation.
You must pass the re-auditCertification
Unlock your digital badge and public listing to share your success.
Customer story
What Gruppo Ferrovie dello Stato Italiane says
We decided to embark on this certification journey because we strongly believe that talent communication is a fundamental element in attracting talent, within a framework of active listening and continuous dialogue.
About us
Why Potentialpark
2002The Talent Communication leader, backed by the voice of millions of candidates worldwide.
As the Talent Communication leader since 2002, Potentialpark provides you with insights backed by the voice of millions of candidates worldwide, so you can shape your employer branding, talent acquisition and talent communication with confidence.
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