Potentialpark AI Proofing
Don’t let AI misrepresent your Employer Brand.
Candidates now ask AI which employers to trust. AI Proofing shows what it answers about you, which sources it relies on and what to fix first.
The audit button opens our booking page, where you pick a time with the Potentialpark team.
Illustration: an AI assistant answers a candidate question. In three examples your company is not mentioned, competitors dominate the answer, or the description is outdated and generic.
What can go wrong
Three ways AI gets your employer brand wrong
You are not mentioned
AI tools leave the company out of answers, making it effectively invisible to candidates.
Competitors dominate the answers
AI repeatedly highlights competitors instead of you.
Your brand is described inaccurately
AI relies on outdated, incomplete or generic information about you.
Which employers should I apply to for a graduate programme?
ILLUSTRATIVE EXAMPLE · NOT REAL DATA
ILLUSTRATIVE EXAMPLE · NOT REAL DATA
What is it like to work at your company?
ILLUSTRATIVE EXAMPLE · NOT REAL DATA
The solution
Potentialpark AI Proofing: know what AI says about you. Then fix it.
Potentialpark AI Proofing helps you understand and improve how AI describes your Employer Brand: your visibility, positioning and perception in AI answers.
- 01
A clear diagnosis of your visibility
Where you appear, where you don’t, and how strong you are versus competitors.
- 02
A map of the sources behind the answers
Which websites and platforms AI uses, how third parties shape your brand, and whether AI cites your content or someone else’s.
- 03
A breakdown of how AI describes you
The themes it repeats, whether your EVP comes through, and where the message is unclear, generic or misleading.
- 04
Expert guidance on what to fix first
The high-impact gaps to close, what to improve and how to strengthen your online presence.
Built on Potentialpark candidate insight since 2002.
How it works
From your brief to clear next steps
Input
We start from your situation, so the audit asks AI the questions your candidates ask.
Analysis
We evaluate the AI answers in four areas.
Do you appear at all, how visible and competitive are you, which tone does AI use, and which sources shape the answers and point to your official channels.
Delivery
You receive three outputs.
AI tools in scope
The AI tools we analyze
AI Proofing looks at how today’s AI assistants answer the questions your candidates ask.
AI tools analyzed: Qwen, ChatGPT, Perplexity, Gemini, Claude, Grok, MyAI, Manus, Mistral AI, Copilot, DeepSeek, Amazon Q, Meta Llama and others.
See the gap
What you promote vs. what AI believes
When AI relies on outdated or generic sources, the story candidates hear can drift far from your EVP. AI Proofing makes that gap visible.
WHAT YOU PROMOTE
- ✓Innovation-led culture
- ✓Clear career paths for graduates
- ✓Flexible, hybrid ways of working
- ✓Purpose beyond profit
WHAT AI MAY SAY
- !“A traditional, hierarchical company”
- !“Limited information on career development”
- !“Mostly on-site work”
- !Sources: old reviews and third-party sites
Illustrative example with a fictional employer. It is not real data.
When AI Proofing is most valuable
Four moments to act
Increase your AI visibility
Make sure AI mentions you when candidates look for employers like you.
Talk to us 02Modernize your Employer Brand
Replace outdated descriptions with a current, accurate picture.
Talk to us 03Redefine your EVP
See how your value proposition lands in AI and where it needs sharpening.
Talk to us 04Increase clarity and consistency
Align what AI says with what you say across channels.
Talk to usYour next step
Find out what AI says about your company.
Book your AI Proofing Audit and talk it through with the Potentialpark team, or write to us if you want to ask something first.
Why Potentialpark
Built on candidate insight since 2002
Potentialpark has been a talent communication leader since 2002 and draws on the views of millions of candidates.