Potentialpark Certification
Career Bookmark
AI is changing how Talent discover Employers
75%
of global candidates use AI and
32%
already rely on it in their job search journey
Candidates are turning to AI assistants such as ChatGPT, Gemini, and similar platforms to explore employers, compare opportunities, and assess which companies align with their expectations.
Potentialpark AI Proofing is a product designed to help you understand and improve how AI communicates your Employer Brand. It provides a clear view of your visibility, positioning, and perception across AI-generated responses and what you can do to improve it.
With AI Proofing, you can understand: Whether your company appears at all in AI-generated answers to candidate queries, How visible and competitive your company is compared to others in those answers, How AI describes your company, including its tone of voice and key messages, Which sources influence these AI-generated responses and whether they point to your official channels and How closely AI-generated descriptions reflect your EVP
THE PROBLEM
What can go wrong when candidates ask AI about you
You are not mentioned
AI tools don’t include your company in their answers, making you effectively invisible to potential candidates
Competitors dominate the answers
AI consistently highlights your competitors instead of you giving them more visibility
Your brand is described inaccurately
AI uses outdated, incomplete, or generic information that doesn’t reflect your true Employer Brand
THE SOLUTION IS
POTENTIALPARK AI PROOFING
Improve how AI summarizes your Employer Brand
A clear diagnosis of your current visibility
We analyze where you appear (or don’t) in AI-generated answers and How strong or weak your presence is vs competitors
A mapping of the sources shaping your reputation
We assess which websites or platforms AI is using, how third parties platforms are influencing your Employer Brand and whether AI is pointing to your content or someone else’s
A breakdown of how AI describes your company
We examine what themes are associated with your brand, whether your EVP is coming through or missing and where messaging is unclear, generic or misleading
Guidance from our expertise
We identify what to fix first (high-impact gaps), what to improve and how to strengthen your presence online
HOW IT WORKS
3 SIMPLE STEPS
1. INPUT
Target Persona
EVP Themes
Competitor Benchmarks
Prompt set
AI Tools
2. ANALYSIS
Presence: Do you appear at all?
Prominence: How visible and competitive are you?
Sentiment: What tone of voice is AI using to describe you?
Source Analysis: Which sources shape the AI response and are they pointing toward your official channels?
3. DELIVERY
Potentialpark Qualitative Report: Full overview of how AI describes you, what themes emerge and what is missing or distorted as compared to your EVP
Competitive Snapshot: Explore who dominates AI responses, where they win and where you can gain share
Expert Insights: Discover what to improve in your content and how to strengthen your presence on AI tools.
AI TOOLS WE ANALYZE
When AI Proofing is most valuable
ABOUT US
WHY POTENTIALPARK
As the talent communication leader since 2002, Potentialpark provides you with insights backed by the voice of millions of candidates worldwide, so you can shape your employer branding, talent acquisition, and talent communication with confidence.
Every year, candidates across the globe take part in Potentialpark’s Communication Studies and Experience Panels, sharing their expectations, preferences, and needs throughout the job search and application journey.
This means you don’t have to guess what talent wants. Instead, you can rely on data-driven, actionable insights to improve your career channels, optimize your communication, and stay aligned with what truly matters to candidates today.
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Contact us!
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