TALENT COMMUNICATION

Attract top talent with data-driven communication

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What you get

Everything you get with Talent Communication

Clear deliverables for every step, from candidate insight to action.

Always included

Your personal online dashboardAll your results in one place, for your whole team.
A dedicated Talent Communication SpecialistOnboarding, support and help turning results into a plan.
Benchmark against up to 6 competitorsYou choose who you want to beat.

A talent team reviewing results together at their desks

Understand talent

Know what candidates want

Candidate insightsWhat your target candidates expect, by market.
Market trendsWhich trends matter, and which are just hype.
Spotlight articlesResearch on the hottest employer branding topics.

Benchmark

See how you compare

Your rankingsPer channel, over 5, 7 or 10 years.
Competitor comparisonSide by side, category by category.
Full feature checklistEvery feature candidates expect, and whether you have it.

Prioritize & move ahead

Know what to do next

Performance matrixThe must-haves and differentiators you are missing.
Smart suggestionsWhat to continue, improve or prioritize.
Best-practice examplesHow top employers do it, feature by feature.

Channels & Rankings

What do you need to solve?

Pick a channel to see why it matters and what we evaluate.

Potentialpark Platform

From data to clear next steps

One screen from your dashboard: Smart Comparative Analysis.

Smart Comparative Analysis in the Potentialpark dashboard: a benchmark selector, a radar of normalised scores per category for your company against the benchmark, and suggestions such as: 51% of candidates say it is a dealbreaker if a company gives no clear career growth opportunities.

Proof for your leadership

The numbers your team reports on

Choose your role to see which KPIs Talent Communication helps you improve.

Application completion rate
Find and fix the steps where applicants drop out.
Qualified applicants per role
Content that matches what your target candidates look for.
Time-to-fill
A faster candidate journey and a warm talent pipeline.
Cost-per-hire
More direct applicants, less spend on agencies and ads.

Questions you can answer

Why do good candidates drop out?
Which channels bring qualified applicants?
Where can we rely less on agencies?

Your return

The results you will get

It starts at the core: candidate data gives you clear insight, and clear insight lets you spend smarter.

Smarter budget allocation
Invest in the channels that attract candidates.
A clear view of strengths and gaps
Know where you lead and where you fall behind.
Confident, data-driven plans
Base every decision on what candidates say.

What is included?

Access your unique insights and results through your personal Potentialpark Dashboard, and receive onboarding and support from your own dedicated Talent Communication Specialist.

Market Trends - what is just hype, and what is a call for action?
Your Rankings Over Time - is your communication strategy paying off across regions and channels?
Full Feature List - based on over 300 features across Career Website, Applying Online, Social Media, and Professional Platforms, what opportunities have you missed?
Performance Matrix - what Must-haves, Need-to-haves, Nice-to-haves, and Differentiating features are you missing?
Benchmark Comparison - learn from and compare with 6 competitors of you choice on a detailed level
Spotlight by Topics - stay up-to-date with our research-based articles on the hottest topics in employer branding today

Learn from candidates and move ahead!

Talent Communication Methodology

We use a 3-step approach:

Based on all market relevant features, adapted yearly since 2002 to keep up with candidate expectations and market developments.
Study based on the Criteria List which discovers the needs and expectations of candidates from across the globe, conducted annually.
Evaluating employer career channels according to the Criteria List and candidate expectations. Top performers from previous years, and representative employers in key industries and markets are evaluated.

Our unique dual methodology allows us to discover what is most important to candidates and how well employers are executing it. Our Rankings celebrate those who are successfully meeting the needs of candidates and reflect the competitive landscape of employers in the local, regional, and global markets.

The Talent Communication Topics & Rankings

Potentialpark Rankings

Reflects the performance of employers across all topics included in the Potentialpark Study: Career Website, Applying Online, Social Media, and Professional Platforms.
Career Website

Information about the company, company culture, contact and interactions, blog content, and more.
Applying Online

Job search, job ads, application functionalities, ATS providers, and more.
Social Media

Facebook, Instagram, YouTube, Twitter, TikTok, Blogs.
Professional Platforms

LinkedIn and Indeed (including job ads on either platform), Glassdoor, Kununu.